The subtitle for this book is, "The End of the World as We Know It", which is very appropriate since the focus of this book is on how much the world has changed as a result of Google. The first 200+ pages of the book review the history of Google from Mr. Brin and Mr. Page at Stanford to 2009. This history is interesting, well written, and well researched, but I thought a few useful details were left out. Specifically the very brief description of PageRank (paraphrase: a page's importance is determined by the number of links to the page) did not really do justice to the complexity of the algorithm. The last 100+ pages (which should have been reduced to less than 50 pages) is on the relationship between new media (with Google being the main representative of the new media and the internet) and old media (newspapers, TV, movies, magazines, etc.). This section is basically a lengthy description of how Google and the internet is a threat to old media, but the author avoided predicting the future or proposing solutions. Before closing, here's a short summary of the old media situation from my perspective:
(1) TV - should continue to attract a large audience, but time-shifting (DVR) use will increase significantly--also, internet delivery will increase significantly, but they will include ads for monetization.
(2) Movies - should mostly maintain popularity unless the exponential price increases continue.
(3) Newpapers - RIP -- they'll move to the internet and put up pay walls for local coverage -- no one will pay for national/world coverage, which will only be supported by ads.
(4) Magazines -- small to significant decline in the total number of print magazines with many moving to the internet, but this will happen very slowly since we like glossy paper and an alternative does not exist.
Overall, I recommend the book even if it drags a little at times. Grade: B
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